Evelyn Bruder’s Dream Team blog

Since Monday, a big topic of conversation around the office (and at home) has been marketing and its many mediums. We are making a big effort to stay ahead of the curve and provide our potential clients, colleagues, and friends with valuable information in the ways they like to find it; blogging, Facebook, Twitter, and so on. I am so grateful to work in an industry where my goal is clear-

But not all professions are so lucky. In a giant corporation that sells any number of different products to consumers, marketing coordinators are having a hard time pinpointing the best way to sell a given product to a demographic of consumers. The people who were once in charge of print advertising are being laid off left and right because their specialty is now expendable. This poses a whole new world of challenges and questions for both large and small businesses.

“How do we sell a new soda to the young generation, while simultaneously getting the word out?” Pepsi, the parent company of Mountain Dew, had to ask itself that question when planning a successful taste test. Gone are the days when fliers and emails invited Gen Y to a promotional party, followed by newspaper and magazine ads if all went as planned. Instead, Pepsi opted to use a projector screen to host their new hashtag for the night, #newdietdew, and invited the party attendees to Tweet about their experience with the new Mountain Dew. The Twitter topic was extremely popular that night and Pepsi deemed the new marketing strategy a success.

Sure, the Twitter conversations were flowing that night, but everyone is asking if it’s generating enough impact to really sell a new product. People are questioning the validity of this accomplishment while wondering if this will translate well into revenue. In general, marketing experts are drawing the conclusion that since the boom of social media is relatively new (it really only exploded one year ago), it’s too soon to tell whether or not Twitter’s influence and popularity is big enough to generate dollar signs.

So what does this mean to people in my profession? I am choosing to look at this as a sign that we need to keep expanding our audiences and reaching out to new people in the hopes that we can make the confusing, fast-paced world of real estate easier and more accessible to everyone.

For the full article about Pepsi’s Twitterati, click here.

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Evelyn Bruder, CRS, GRI, ABR, E-PRO,Cyberstar
The Evelyn Bruder Dream Team

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